It's in the pulsating heart of Tribeca, where Mercedes and Mcrill have staked their claim, spinning creative gold from light and shadows, crafting visual narratives for commercial clients who deal in the currency of luxury. As the captain of this creative ship, my task was to etch our mark in a logo as timeless as the city's immutable skyline and as rich as the finest European indulgences, but still steeped in our unique narrative.

I found inspiration in horses, magnificent beasts who echo not only beauty and spirit but also a relentless drive that built this country from its wild roots, bridging vast distances and defiant wilderness. The crown, our symbol of promise, speaks of our undying commitment to go the extra mile for our clientele, while offering a protective canopy for those within our fold. I discovered the notion of the circle, the nucleus of our emblem, in an unlikely muse - a regal sewer lid nestled amidst Soho's cobblestone streets, marrying my affinity for ancestral crests and the unending story they represent. I hold firm to the belief that logos, like the City that Never Sleeps, should defy trends and endure, standing as timeless as the narratives they encapsulate.